THE SOUL OF A BUSINESS.
What did Henry Ford, the Wright Brothers, Bill Gates, Steve Jobs and Howard Shultz share that placed them among the all-time greatest brands of this century? Hint; It wasn't tweets.
Many of today's big brand stories center around Social Media wizardry and engineering the latest "App" solution to all things known to man. Ironically, Mr. Gates and Mr. Jobs were just beginning to tinker with computers by the time many of today's top brands had already spread their wings. One thing they certainly all had in common was their vision of success and the commitment to see it through. They built their dreams by promising something better than their competition, and then delivering on those promises. Their promises became their reality—and ultimately, the soul of their business.